Two nice northern Italian cities wealthy in historical past, tradition, artwork, nature and panorama are Italian Capital of Tradition for the primary time.

Inexperienced mild for marketing campaign to encourage a world public to find these extraordinary cities

BERGAMO AND BRESCIA, Italy, Oct. 5, 2022 /PRNewswire/ — The Italian Capital of Tradition initiative launched in 2014 promotes the appreciation of Italian cultural heritage with tasks and actions. For first time, two cities have come collectively because the Italian Capital of Tradition in acknowledgement of the cultural vibrancy that emerged in the course of the pandemic. This extraordinary venture is supported by main Italian firms – Intesa Sanpaolo and A2A as Foremost Companions, Brembo as System Accomplice – and institutional companions such because the Italian Tradition Ministry and the Fondazione Cariplo.

Altering a territory by means of tradition. The Bergamo and Brescia initiative will kick off a wide-ranging venture to deal with modern challenges targeted on tradition, sustainability, enhancement of the artist heritage, welfare and innovation. Italian Capital of Tradition 2023 has a packed programme of 100 main tasks and one other 500 initiatives, the work of many organisations by means of a community of joint planning.

It begins with an impressive inaugural ceremony on the 21st and 22nd of January, 2023 and continues all yr with occasions linked to music, theatre, artwork and rather more. The Pageant of Lights will get the ball rolling: Brescia (10-19 February) and Bergamo (17-26 February) will develop into open-air artwork galleries, that includes prestigious nationwide and worldwide artists.

The marketing campaign to attract in a world public will unveil an sudden face of Italy, breaking out of the “info bubble”: Bergamo and Brescia are much less well-known locations than the principle Italian cities well-liked with international guests however artwork, centuries-old custom, innovation, majestic pure landscapes, historic monuments, meals, wine and rather more can all be discovered there.

“Bergamo and Brescia Italian Capital of Tradition 2023,” stated Bergamo’s Mayor, Giorgio Gori, “is a joint method to the problem our two cities wished to deal with at a historic time of nice change. Tradition, in addition to being an important lever for attracting tourism, is important for the development of the lifetime of our communities.”

Brescia’s Mayor, Emilio Del Bono, commented: “As Italian Capital of Tradition 2023, Bergamo and Brescia are renewing their manufacturing system and cultural provide in any respect ranges, cooperating with associations and companies, preserving and augmenting the heritage, attracting vacationers and creating new alternatives for improvement and coaching.”


SOURCE Italian Capital of Tradition 2023

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