Touring for cultural experiences is anticipated to develop quickly within the subsequent decade, in keeping with insights primarily based on a “Cultural Journey Market” report by Future Market Insights (FMI), α supplier of market intelligence and consulting companies headquartered in Dubai, UAE.
Extra particularly, in keeping with the FMI report, the worldwide cultural journey market is anticipated to broaden at a compound annual progress fee (CAGR) of 6.54 p.c from 2022 to 2032, reaching a worth of 559.30 million {dollars} by 2032.
The report discovered that almost all “culturally wealthy” locations are starting to advertise tradition journey on the again of post-Covid need to journey, curating experiences and transferring forward with a cultural “branding” of specific websites or areas.
Total, in keeping with the report, tradition vacationers spend roughly 37 p.c greater than different vacationers whereas resorts profit extra as these holidaymakers normally prolong their stays.
FMI analysts add that the tradition journey phase has benefitted from growing promotional actions taken by international locations to advertise cultures. On the identical time, a brand new sort vacationer who’s rich, educated and older is rising contributing to this progress.
Greece has positioned tradition on the heart of its tourism technique. The Greek tradition ministry not too long ago introduced actions linking tradition and tourism.
On this route, Tradition Minister Lina Mendoni famous that cultural investments deliver tourism flows and help native economies and referred to the added worth that tradition creates for tourism and the necessity to obtain tourism improvement by linking tradition, tourism and the setting.
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